PDCA日記 / PDCA Diary

継続は創造だ! / Continuity is Creation!

PDCA日記 / Diary Vol. 1,284「ステマと口コミ」/ "Stealth marketing & word of mouth"

English follows Japanese.

PDCA日記 Vol. 1,284ステマと口コミ」







今回紹介する資料「基礎からわかる 広告・マーケティングの法律」は、「マーケティング部門、広告部門、カスタマー対応部門必携」をキャッチフレーズにしており、「ステルスマーケティングと口コミサイト」部分の以下フレーズが印象的でした。

















PDCA日記が更新されたら通知が欲しいという方がいましたので、そのような場合は Twitter をご利用ください😊。https://twitter.com/MPdca     



P.S. 過去のPDCA日記でも紹介しましたが、私は月に一度パーソナルトレーナーについてもらって筋トレをしています。






< Mr. PDCAのボンジュール英語「口コミ」 = 「word of mouth


今回出てきた「口コミ」の英訳は、「word of mouth」になります。


ステマと口コミ」を英語で表現する場合、「Stealth marketing and word of mouth」とすればよいですね😊。




PDCA (plan-do-check-action) Diary Vol. 1,284  "Stealth marketing & word of mouth"


My family runs an advertising agency and I'm also researching various marketing strategies.


It's an era of online marketing, but it seems that advertisements placed between newspapers are still effective in Japan.


Paper advertisements at local supermarkets, cram schools, yoga classes, etc. are still being carried out all over Japan, and I feel that paper-based marketing is maintaining its strength.


The material introduced today “Advertising & Marketing laws that can be understood from the basics (Japanese only)” has a catchphrase “Must book for marketing department, advertising department, and customer service department”, and the following phrases were impressive in the part “Stealth marketing and word of mouth site”.


"In Japan, there are no laws that generally govern stealth marketing itself.


However, stealth marketing is nothing more than an advertisement/promotion carried out by a business operator, and therefore falls under the category of display under the Freebie Labeling Act.


The word of mouth information on the word of mouth site is written by the person who receives the product/service, not by the business operator who provides the product/service.


Therefore, as a general rule, it does not correspond to the display of the free gift labeling method.


However, if a business that provides products and services takes the following methods as a means of attracting customers, such word of mouth information corresponds to display under the Freebie Labeling Act.


1. When the word of mouth information is posted on the word of mouth site by providers

2. When providers request a third party to post it" (Unquote)


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