PDCA日記 / PDCA Diary

継続は創造だ! / Continuity is Creation!

PDCA日記 / Diary Vol. 1,732「新しい世代の価値観に寄り添う」/ "Stay close to the values of a new generation"

English follows Japanese.

PDCA日記 Vol. 1,732「新しい世代の価値観に寄り添う


















PDCA日記が更新されたら通知が欲しいという方がいましたので、そのような場合は Twitter をご利用ください😊https://twitter.com/MPdca 



P.S. 過去のPDCA日記でも紹介しましたが、私は民間の年金保険や医療保険に一切入っていません。














< Mr. PDCAのボンジュール英語「寄り添う」 = 「stay close


今回出てきた「寄り添う」の英訳は、「stay close」になります。


「新しい世代の価値観に寄り添う」を英語で表現する場合、「Stay close to the values of a new generation」とすればよいですね😊。

PDCA (plan-do-check-action) Diary Vol. 1,732 "Stay close to the values of a new generation"

The material introduced today "Future Business Illustrated: Design Thinking in the Future (Japanese only)" has the catchphrase "Process for solving problems, how to learn, how to start, how to practice", and the following phrases in the part "Getting close to the values ​​of the new generation" were impressive.


"In previous insurance products, even if you had insurance, you would not be able to claim insurance if you did not need to claim it, and unpaid insurance was in the interest of the insurance company.


Therefore, basically, the insurance company has an incentive to not pay the insurance money, and the interests of the insurance company and the user are in conflict.


Lemonade changed the structure of such a business by introducing the idea of ​​P2P (peer-to-peer) that directly connects users and the mechanism of donating unclaimed insurance money to charity.

By purchasing insurance products, users can enjoy the value of 'preparing for an emergency' or 'participating in a charity' without claiming insurance.


The Lemonade side secures profits by receiving 20% ​​of the insurance premiums paid by users as commissions.


And what makes Lemonade different from traditional insurance companies is that when a policyholder takes out insurance, he or she chooses a charity or other organization that he or she wants to support and becomes friends with other users." (Unquote)


Let's function PDCA today!   


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