PDCA日記 / PDCA Diary

継続は創造だ! / Continuity is Creation!

PDCA日記 / Diary Vol. 1,365「コンビニコーヒーが成功した理由」/ "Reasons why convenience store coffee succeeded"

English follows Japanese.

PDCA日記 Vol. 1,365コンビニコーヒーが成功した理由」】

















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P.S. 今回紹介する資料「感じる経済学」が唱えている通り、私はコンビニでコーヒーを買いますが、ドーナツを買ったことはありません。






私がコーヒー専門店でコーヒーを買わない理由は、単純に「高すぎる」と思っているだけだったりしますけれどね :-)。


< Mr. PDCAのボンジュール英語「寡占」=「oligopoly」>




ちなみに、「独占」は、「monopoly」ですね :-)。




PDCA (plan-do-check-action) Diary Vol. 1,365 "Reasons why convenience store coffee succeeded"】


I like coffee and often make coffee at home☕.


When I buy coffee outside, I use one convenience store chain.


Depending on the convenience store, taste of coffee is slightly different, and I am using a specific convenience store chain where the taste of bitterness and flavor suit me.


The material to be introduced today “Economics to Feel (Japanese only)” explains the reasons why coffee was successful at convenience stores and donuts are not doing good and the following phrases were impressive.


“After McDonald began offering coffee in Japan, Circle K Sunkus (now Family Mart) started full-scale entry into the coffee market.


Later, Lawson and Family Mart joined, and in 2013, the market expanded rapidly as Seven Eleven went into the coffee business.


However, convenience store could not succeeded in donuts and they could not expand the market.


Although the existing donut market was in an oligopolistic state of several companies such as Mr. Donuts in Japan.


It could be interpreted that the donuts market expanded a little bit by the entry of convenience stores, but it did not have the same impact as coffee." (Unquote)


Let's function PDCA today!   


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